Listings in the brand’s own words
Mimir takes a product export, learns how the brand already writes, rewrites the listings in that voice and changes nothing you did not approve.
- Shopify
- ikas
- WooCommerce
- Webflow
- Squarespace
Mimir
An AI agent for ecommerce brands, and the product we build, run and film ourselves.
- Our own product
- Mac and Windows
- Since September 2026
- 5,000 pages read in each daily check of a store’s site, at most
- 5 ad libraries watched: Meta, Google, TikTok, Pinterest, Microsoft
- 158 Go packages in one codebase, built into seven binaries
- 0 drafts published without the owner’s approval
Mimir is ours end to end: the product, the design, the code, the servers and the films.
What it does
A full site check, every day
It reads every page it can find, up to 5,000, and flags critical changes the day they happen. It also asks AI answer engines about the category and shows where the brand comes up against its rivals.
- SEO crawl
- Severity alerts
- AI answers
Rivals’ ads, in one place
It pulls competitors’ ads from five ad libraries, keeps pictures of the Meta, TikTok and Pinterest ones and writes out what the video ads say.
- Meta
- TikTok
- Microsoft
Nothing ships without a yes
Munin, Mimir’s small companion, sits in the MacBook notch or next to the Windows tray. Drafts are decided one at a time from the keyboard: A approves, R rejects, S leaves it for later.
- Munin
- Mac
- Windows
Under the hood
- Go 1.26
- Tauri 2
- React 19
- SQLite
- MCP
- Remotion
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On the computer
A Go daemon starts at login and restarts if it dies. The desktop app, built with Tauri and React, talks to it over local HTTP.
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In the cloud
mimir-api holds accounts, devices and billing, and runs the hosted SEO module.
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In your AI tools
An MCP server gives Claude Code web search, page reading and research, refined before it reaches the model, on the user’s own Claude login.
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One codebase, many modules
Each module declares its routes and the plan it belongs to. A boundary lint stops modules reaching into each other.
What we did
- Product and roadmap
- Brand and design system
- Go services and the hosted API
- Desktop app and Munin
- Website
- Launch films in Remotion
Client work
All case studies70%
Faster deployment lead time